In Business and Product Development, it is crucial to a technical project that videos and animations be presented with reasonable expectations, whether they are presented to scientifically minded individuals or to investment representatives. When I produce animations introducing a potential technology for Tusaire Incorporated, I always begin with a title that reads, "A Tusaire Preliminary Concept." As the research or product development progresses and actual Solid Works models are produced and data is constructed from the lab, the title changes to include a greater degree of definition as the animations also change to describe the product's function in the real world. For example, once tests in the lab verify the basic technology, the titles might change to say, "A Tusaire Tested Technology" and include actual lab video alongside animation.
As a Business Development Video Producer, I have followed many technologies from whiteboard sketches by an engineer or an inventor to an actual product manufactured in the laboratory. As I follow a project, my animations change from high level illustrations of the technology without any CAD design to go by to Lightwave 3D models I create off detailed Solid Works models produced by the engineering team. Once lab data and manufacturing begins, the animations are tuned with any new visuals necessary, combined with live video from tests.
In this process the level of reality must be expressed in the presentation to communicate expectations.
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