Monday, July 29, 2013

Never Present Animation as "This is How it Will Work"

Animation is and always will be a "virtual" medium - a proxy to reality at best.  It must never be presented as "reality," but rather as a loose narrative about real potential.  Engineers and scientists have a tendency to despise any product not backed up by real data.  As a scientist myself, I know this feeling of scorn when I'm watching a video where physics or what we call "reality" is suspended.  Intimate knowledge about the scientific principles underpinning an idea is a huge advantage to "getting as close as possible" to reality, but also helping the animator internalize that no matter how "cool" the visuals are, it most certainly is not "how it will really work," but only an approximation of "how it might work." 

This foundation helps in any ensuing discussion with technical teams.  Building close relationships with other individuals involved with the idea, concept, or technology is essential to building goodwill and support where it is needed in a visualization production for engineering, science, or R&D.

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